Time & Location
02 Jul 2021, 11:00 – 11:45
About the Event
Delivered by special guest, ex-Cambridge Analytica Lead Scientist and author of 'Hooked', Patrick Fagan.
How do people process information and make decisions, and what does this mean for 'waking people up'? The subconscious brain knows the truth, but it is lost behind a rational 'fog' - "They muddy the water to make it seem deep," as Neitzsche said. In this session, we'll talk about how to clear the fog and move people emotionally, and how to be persuasive. We'll also touch on the seven psychological segments when it comes to lockdown, and how to spot each one and the bring them to our cause.